Resume
Preparation
Your
resume is an essential part of your marketing campaign. It is your
"promotional" piece advertising your product - YOU. It is
necessary you have a powerful resume. Your resume speaks
for you and is often the first impression an employer has of you
and your capabilities. If you can’t communicate your value in two
pages of information, which can be skimmed in 90 seconds or less,
you will have a tough time getting interviews.
The Resume
The
major sections of a resume include the following, and will occur
in this order. Keep in mind, each person probably won’t include
each one of these sections.
- Contact
information
- Objective/Title
- Summary
Statement
- Professional
Experience
- Education
- Professional
Training
- Affiliations/Appointments
- Licenses
- Technical
- Languages
Contact
Information
The
first piece of information on your resume should be your name, current
address, daytime phone number(s), and e-mail address. Most importantly,
you should list a phone number where someone, or a message recorder,
can always be reached. Employers will not spend time tracking you
down. Make it easy for them to contact you.
TIPS:
Do not include any other personal information at the top (or any
other part!) of your resume (marital status, number of children,
etc.).
If
the phone number where you can be contacted has an answering machine,
make sure your message is professional, not "cutesy." ("Hello, John
and I are in the backyard drinking margaritas right now and can’t
come to the phone. . ." won’t work!)
Career
Objective/Title
We
recommend including an objective, but keep it extremely broad. Why
do we believe an objective is necessary? When promoting a product,
the package will "announce" what is inside. If you bought a box
of food with no name on it, imagine the confusion as to what that
product was.
This
means that before you write your resume, decide who your
target audience is and what position you are looking for.
When you decide these two points, we suggest using a title, rather
than a sentence. For example, instead of writing, "Seeking career
opportunity as a marketing manager with a company that can offer
me continued opportunities for success," you can simply write the
heading: Marketing Manager or Marketing Professional.
We
recommend the title because it is broad, direct and to-the-point.
Think of your resume as the packaging on your product. The packages
you see in the grocery store have only a few words in the titles:
OREOS, BANANA YOGURT, YELLOW MUSTARD, CHOCOLATE ICE CREAM. The purpose
of these titles is: 1) to catch their attention, and 2) prepare
them for exactly what will be inside the package. A brief
title will serve the same purpose for your resume.
Summary
Statement
The
purpose of the summary statement is to give the employer a quick
snapshot of your qualifications. Here is a breakdown to help you
create a targeted statement. Look at the paragraph you are about
to create in three parts.
The
first part is a very broad and general statement. It should
state how long you have worked, what you are doing professionally,
and what type of companies you have worked for. If you were working
as an accountant for the last 10 and a half years, it could read:
"Financial Accountant (Senior Accountant, Accounting Manager
or your last title) with over ten years experience with two Fortune
500 companies."
The
second part needs to include a list of the skills you used
while on the job and any special skills you would like to highlight.
For example: Skills include..., Proven ability...,
Expertise includes..., In-depth knowledge of
..., or Technical skills include... The whole sentence or
sentences would then list the skills you want to highlight. For
example: "Technical skills include profit and loss statements,
budgets, forecasting and variance reporting. Bi-lingual in Spanish
and English." You will want to list the most important skills
you have and any other experience that will set you apart or enhance
your appeal to a future employer.
The
third part of your summary statement should include a character
statement or something about the style in which you work. It could
read like this: " Self-starter who approaches every project in
a detailed, analytical manner." You can see that these traits
would be desirable for someone in charge of finances. For sales
it could read like this: "Independent manager who is goal-oriented
and thrives on challenge." Only you can identify what character
traits describe you best and are important in your field.
This
is how the finished product would read:
"Financial
Accountant with over 10 years experience with two Fortune 500 companies.
Technical skills include: profit and loss statement, budgets, forecasting
and variance reporting. Bi-lingual in Spanish and English. Self-starter
who approaches every project in a detailed, analytical manner."
Example
Summary Statements
Position:
Electronic Engineer
General
Statement: Electronic Engineer with over 20 years experience.
Skills
Statement: Strengths include: designing and implementing
process improvements, designing new products, cost estimating, and
employee training in "Teams For Excellence" program. Strong mechanical
aptitude and extremely proficient with computers.
Character
Statement: Team player who motivates employees to work toward
common goals.
Summary
Statement: Electronic Engineer with over 20 years experience.
Strengths include: designing and implementing process improvements,
designing new products, cost estimating, and employee training in
"Teams For Excellence" program. Strong mechanical aptitude and extremely
proficient with computers. Team player who motivates employees to
work toward common goals.
Position:
Manufacturing Process Manager
General
Statement: Manufacturing Process Manager with fourteen years
progressive and professional experience in manufacturing and materials
management.
Skills
Statement: Recent emphasis on kanban/pull system implementation,
constraint management, and the development of self-directed work
teams. Additional skills include materials, MRPII, purchasing, and
master scheduling.
Character
Statement: Enthusiastic manager with the ability to effectively
manage a diverse workforce.
Summary
Statement: Manufacturing Process Manager with fourteen years
progressive and professional experience in manufacturing and materials
management. Recent emphasis on kanban/pull system implementation,
constraint management, and the development of self-directed work
teams. Additional skills include materials, MRPII, purchasing and
master scheduling. Enthusiastic manager with the ability to effectively
manage a diverse workforce.
Professional
Experience
The
professional experience section lists all jobs you have had during
your career in reverse chronological order - your most recent job
is listed first. List all positions you have held with each company.
This allows the employer to see how you have progressed in your
career.
It
is not necessary to list jobs prior to completing your college education,
unless the position(s) is important to your current career aspirations.
If you have completed high school only, list all jobs you have held
since graduation.
When
possible, list the months you began and ended each position. If
you can not remember the months, listing the years is acceptable.
The headings of your positions will look like the following:
PROFESSIONAL
EXPERIENCE
Current
Employer Name, Location November 19__ to Present
Current
Job Title (January 19__ to Present)
The
body of the position description includes two parts: 1) a description
of your responsibilities, and 2) your accomplishments.
An
example of a description of responsibilities would be:
"Direct
finance and administration for $500 million automotive parts manufacturing
firm. Responsible for $150 million division covering 25 states and
three European countries. Supervise 50 non-exempt and 15 exempt
employees. Report to general manager and board of directors. Areas
of responsibility include: finance, accounting, human resources,
contracts, facilities. Also, develop special reports including board
reviews, strategic plans and market forecasts."
The
second part of the position description consists of the major accomplishments
you have had during this position. These should be listed in bullet
format, and no more than two sentences in length. Each accomplishment
should be created in the feature/accomplishment/benefit (FAB)
format.
FAB
Format
The
feature/accomplishment/benefit (FAB) presentation is the first step
in organizing your skills in a way that will motivate a prospective
employer to take notice. Instead of listing your attributes, you
will learn to grab the attention of the reader and relate your abilities
to the one thing that all employers have in common - the bottom
line. In short, a feature/accomplishment/ benefit orientation shows
your greatest strengths and relates them to saving the employer
time and money. The FAB orientation links your strengths to the
bottom line by showing how you can effect your work environment.
Your accomplishment statement will have three parts:
Feature ...
refers to the actual responsibilities you held in your previous
position.
Accomplishment ...
pronounces your success while performing your responsibilities.
Benefit ...
signifies how your performance of your responsibilities has
affected
your past employers. Specifically, this part relates how
your
accomplishment increased efficiency, improved revenues,
improved
productivity, or reduced costs.
Another
way to look at these statements is to substitute the words: Situation,
Solution, Outcome (SSO). What situation was your company/department
facing? What did you do to solve the problem? What was the outcome?
This may be a new concept for you and somewhat complicated to understand.
Look closely at the following samples and you will become clearer
on how to create your own FAB statements.
Sample
FAB Statements
Position:
Accounting Manager
Feature:
Redesigned
accounting system and purchased computer hardware . . .
Accomplishment: Streamlined
reporting time. . .
Benefit:
Reduced
outside accounting fees. . .
FAB
Statement: Purchased new computer hardware and accounting
software to redesign manual accounting system. Was able to streamline
reporting time, and reduce outside accounting fees by $35,000 per
year.
Position:
VP of Business Development
Feature:
Developed and implemented a competitive commercial overhead
structure
for
non-government activity. . .
Accomplishment: Captured
commercial sales. . .
Benefit:
Potential revenues in excess of $100 million. . .
FAB
Statement: Developed and implemented a corporate safety program
which enabled plant to maintain an accident-free work environment
for 429 consecutive days with a staff of 75 employees. Contributed
to reducing corporate workers’ compensation claims by 27%.
Position:
Manufacturing Engineer
Feature:
Implemented a Certified Inspector program. . .
Accomplishment: Reduced
the number of parts inspected upon final assembly. . .
Benefit:
Decreased inspection costs by 45%.. .
FAB
Statement: Implemented a Certified Inspector program which
reduced the number of parts inspected upon final assembly. Inspection
costs were reduced by 45%.
What
Accomplishments Interest Employers?
When
creating your FAB statements, keep in mind the following list of
the top 12 accomplishment areas which most interest employers.
| Accomplishment
Area |
| Increased
revenues |
| Saved money
|
| Increased
efficiencies |
| Cut overhead
|
| Increased
sales |
| Improved
workplace safety |
| Purchasing
accomplishments |
| New products/new
lines |
| Record keeping
|
| Increased
productivity |
| Successful
advertising campaign |
| Budgeting
|
S.M.A.C.
Create
a track record of your work history. This needs to be a re-creation
or list of specific and measurable events so that later you can
use these events or examples when you talk to employers during interviews.
We
use the acronym S.M.A.C. to help you remember the guidelines
to creating a good FAB statement. S.M.A.C. stands for Specific,
Measurable, Achievable, and Compatible (or Connection).
Specific
for the event or achievement that you want to document. It needs
to be something that you can summarize and articulate to a future
interviewer or company.
Measurable
in the terms of how you were graded or judged in your job performance.
For a salesperson it might be sales quotas; for an accountant it
might be time saved or systems created; and for a manager it might
relate to people skills as in hired new staff for plant, or promoted
five people.
Achievable
in that it needs to be something that is realistic. If you
were an accountant for NASA, using an accomplishment that helped
put a man on the moon might be stretching it a bit. Future employers
will recognize this fact.
Compatible/Connection
is the final test for your accomplishment statement. Does it create
a connection with your future employer, will it help make a connection?
Will they understand and will it stand out? These accomplishments
should entice an employer in the same way a "hot" ad pulls in potential
customers.
TIPS:
- Begin
each accomplishment with an action verb - Designed, Implemented,
Created, Managed
- Avoid
using statements which are not quantifiable. As a rule, each statement
must have a dollar value, percentage or other quantifier attached
to the result.
- When
creating your FAB statements, think in terms of what actions you
took that made the company money, saved the company money, or
changed a procedure to increase efficiencies.
Summary
As
stated in the beginning of this chapter, the FAB statements you
create will be used throughout your job search. First of all, you
will orient your resume to reflect the accomplishments and results
you have realized in past positions. Secondly, any additional correspondence
you write (cover letters, interview follow-up letters, etc.) will
revolve around your FAB statements. Finally, each time you speak
to someone (on the phone, interviewing, networking, etc.) you will
relate your value through using the FAB format.
Other
Credentials
The
following sections will add the information necessary to complete
your resume. Keep in mind, you may not have to include each section
on your resume, only those in which you possess formidable qualifications.
Education
This
section of the resume lists your education credentials, with your
highest degree first. If you have a college degree, do not list
your high school. Also, if you graduated over five years ago, do
not include college honors and awards.
Professional
Training
In
this section, list those workshops, seminars and other continuing
education you have completed in the last five years. List only those
seminars which pertain to the type of position you are looking for.
A typical professional training section will look like this:
Dale
Carnegie Sales Training Course - 1997
Managing
for Excellence, sponsored by the American Management Association
- 1996
Selling
Your Services, sponsored by the Boise Chamber of Commerce -
1995
If
you have completed many different training sessions, avoid listing
them all (if more than five). Instead, you can simply list the types
of seminars along with the sponsoring organizations. For example:
Completed
courses/seminars in sales, management, leadership, and computer
skills sponsored by American Management Association and the Boise
Chamber of Commerce.
Affiliations
In
this section, list those professional organizations to which you
belong.
Appointments
In
this section, list those organizations where you have held offices
in the last five years. Only include professional organizations
- chair of the local Cub Scout Refreshment Committee doesn’t count!
A typical appointments sections looks like this:
Chairperson,
American Management Association, 1997-98
Paul
Harris Fellow, Rotary International, 1994-95
Licenses
In
this section, list any current licenses pertinent to the positions
you are seeking. If you have your Real Estate license, but are not
looking for a position in this industry, don't list it! This section
will appear like this:
Texas
Real Estate Brokers License, 1994
Texas
Real Estate Sales License, 1992
Technical
This
section includes all computer or technical skills you have. A typical
technical section will look like this:
IBM-PC
compatibles, Dbase III+, WordPerfect, Lotus, and Microsoft Word.
Languages
List
the languages you know in this section. Indicate whether you are
"fluent," or simply "proficient" in each of them. A language section
will look like this:
Fluent
in Spanish
Proficient
in French
FINAL
TIPS:
- Don’t
include the reasons for leaving your different jobs.
- Don’t
include salary history on your resume.
- Don’t
include any personal information on a resume - marital status,
number of children, physical condition, hobbies, etc. It is illegal
for employers to ask for this information, and it has no bearing
on whether you are qualified for the job.
- Don’t
include references on your resume. Prepare a separate sheet of
paper for references only. Also, don’t put the phrase "references
provided upon request" on your resume. This is assumed by the
employer.
- Professional
Resume Template
Name
Address
City,
State Zip
Phone
number(s)
TITLE
SUMMARY
STATEMENT
...Body
of Summary Statement...
PROFESSIONAL
EXPERIENCE
Current
Employer Name, Location November
19__ to Present
Current
Job Title (January 19__ to Present)
...Responsibility
Statement...
...Accomplishment
Statements...
Previous
Job With Same Company (November 19__ to January 19__)
...Responsibility
Statement...
...Accomplishment
Statements...
Previous
Employer(s), Location(s) 19__
to 19__
Job
Title
...Responsibility
Statement...
...Accomplishment
Statements...
EDUCATION
Degree-major,
University, City, State, Year
PROFESSIONAL
TRAINING
Seminars/Classes,
Sponsoring Organizations, Years
AFFILIATIONS
Memberships
APPOINTMENTS
Offices,
Organizations, Years Held
LICENSES
Licenses,
Years Obtained
TECHNICAL
Hardware,
Software, Languages, Office Skills
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